Raw Deal idea

[Guest guest]

Friends,

 

This is a first draft of an idea I'm working on, with the attention of getting

the whole world

to begin to realize the benefits of raw food, local organic farming and

gardening in most

every backyard and public space, etc, etc. I'm open to constructive feedback,

discussion on

or offline, collaboration and manifestation on this topic, if it feels right.

 

********

A RAW DEAL, by Stephen'Star' Hollingsworth

 

Have you ever found yourself eating some yummy raw food, whether the perfect

fruit, or

some spontaneously fashioned wrap, in which the goodness of the earth carries

you into a

mild state of ecstasy, and think, " Wow, if only everyone could have this

experience, it

would change the entire culture's eating habits... " and then our relationship to

the earth,

and a whole lot more would come from that. I have an idea for transmitting this

message

to the masses as quickly as possible.

 

The " RAW DEAL " would be a base recipe designed to be delicious to the largest

number of

people, from SAD to raw vegan, just heavy and substantial enough to satisfy the

common

need to be eating " real food " , and with just enough delicious vegetables, as

locally grown

and in season as possible, so that upon taking that first bite they receive the

information

of love and abundance from the earth through their tastebuds, and to leave them

wanting

more.

 

This recipe would be publicly available, on a website, probably a wiki, and

could be

tweaked and modified as time goes on, and also include additions, variations,

and

discussion. The hope would be that _every_ raw vegan restaurant on the planet

would

carry this item, and if some non-vegan enterprise (like, say, McDonald's,

Wendy's,

PizzaHut) wanted to " steal " the idea, they would be welcome to it. This would

not be a

patent, but a gift to the world, with minimal expense (just hosting and running

the

website, maybe some outreach to raw restaurants) that would come easily from

love and

the desire to service. If the organization were to grow, it could always take

voluntary

donations from the participating restaurants...and, once the goal or worldwide

dietary

consciousness has been achieved...well, it would no longer need to exist.

 

Here's my idea for what it could be. First, whatever it is, I feel that it must

have a raw

" bread " in it, bread being so central to the dietary and spiritual consciousness

of almost all

western peoples. I am thinking of a chewy, satisfying bread, such as the kind

the

RawMakery makes. On top of the bread would be some kind of fatty paste, which

might be

an olive based taupenade, possibly using black sesame seed butter, maybe

hempseed

butter. The next layer might be thin slices of locally grown organic root

vegetables in the

wintertime (radish, sweet onions, beet) or non-sweet vegetables in summer

(tomato,

pepper, cucumber, squash), then perhaps some type of marinara or other sauce,

and then

topped with a thin layer of salad greens, and finally, the top of this half

sandwhich/pizza-

like thing, which might be a single leaf or two of spinach or collard, or

romain, so that it

can be held like a sandwhich but not be as messy as with a slice of bread on top

(which in

my view would also " depress " the aesthetics and make the meal too heavy).

 

That's just one idea, but I think it should be limited to one, so that we can

get a global

" buzz " going around the " Raw Deal " . It might be nice to get media coverage,

which would

happen, but it would be more exciting to so it growing organically, by word of

mouth and

of course the internet. The idea being that this one item, would be delicious

and appealing

enough that whomever ate it...would want to eat another one, if not the next

day, maybe

later in the week. I see it as an ideal lunch item, for the working person,

because it gives

them energy and doesn't put them to sleep (as almost any SAD meal does). Also,

they

don't need to _know_ anything, or _learn_ anything about the raw food diet, they

could

JUST EAT IT, and hence " get it " ....the information pull would come from the

consumer, so

that, if they get curious and start to look up the website, they'll start

hooking into a variety

of layers of information, depending on their interest.

 

For example, the website would contain not just the recipe, but guidelines and

suggestions regarding the support of local organic farms, as well as storage

suggestions

(for example, to go orders can be made viable for the next day by putting the

greens on

the bread first, so it doesn't get soggy), and every aspect of producing this on

a fairly large

scale (and other suggestions for low volume enterprises). Also, suggestions on

perhaps a

small side to go with it, to open customers' eyes to locally growing delicacies

in season, a

slice of peach perhaps, or a small handful of blueberries.

 

I like the idea of using hempseed (and possibly spirulina) in either the bread

or the

topping, because people are obsessed with protein, and of course the average

dietary

information would be available both on the website and at the restaurant, as

that would

definitely become a topic of conversation, as in " How much protein is in it? "

" In each

RawDeal, there are approximately 10 grams of protein, containing all 8 essential

amino

acids, and easy for the body to assimilate " .

 

Among other ideas I've had, it would be fun to play with the fascination many in

this

culture have with spicy food. There could be a hotness scale, and a garlic

scale, at which

upper end would be raw slices of garlic covering the bread, along with raw

slices of

habanero pepper. That would generate interest and more " buzz " with certain

crowds.

 

In addition to the " Raw Deal " (or whatever name that has a buzzy, quick

sound-bite mass

commercial catchiness), I think there of course also needs to be a universally

available

Cacao Shake, with enough ingredients to make it a meal replacement and

superfood. I

don't know what to call it, maybe something as simple as " Raw Chocolate Shake " .

The

impact of this would of course be enormous, as the cacao consciousness continues

to rise,

with what we hope to see as better usage of tropical lands (ie, more cacao, less

cattle

raising is better for the rainforest and us). Not only that, imagine how good

everyone

would be feeling.

 

If you like this idea....please make use of it!

[Guest guest]

Hi Star,

 

Sounds like a cool idea.

 

Feel free to use this wiki space until you find something more

appropriate:

 

http://raw.wikia.com

 

I'm just starting to set this up now and would love contributions

from people who don't mind presenting ideas and discussions in a

collaborative atmosphere.

 

Dano

 

On Sep 23, 2007, at 3:28 PM, _steveh wrote:

 

> This recipe would be publicly available, on a website, probably a

> wiki, and could be

> tweaked and modified as time goes on, and also include additions,

> variations, and

> discussion.

>