Guest guest Posted June 6, 2003 Report Share Posted June 6, 2003 Hi, Got this on another list and thought some of you might find it interesting. Gary ------------ <http://www.thesoydailyclub.com/Food/mcdonaldsocal05132003.asp> LOS ANGELES, May 12, 2003 /PRNewswire/ -- As part of McDonald's ongoing commitment to providing customers with a variety of food options, Southern California McDonald's restaurants will introduce a new " Salads & More " menu on May 12, featuring eight items that offer customers more choices to meet their nutritional goals. The menu includes an all-new McVeggie Burger(1), a meatless Yves® Veggie Cuisine soy-based patty with tangy barbeque sauce, fresh lettuce, tomato, slivered onions and pickles served on a toasted whole-wheat bun. At 8 grams of fat and 350 calories, the sandwich is cholesterol free, low in saturated fat and a good source of protein, vitamins and minerals. The McVeggie Burger is available for a limited time in 600 Southern California restaurants, at a recommended price of $2.19. <http://www.thesoydailyclub.com/Food/hain05162003.asp> MELVILLE, N.Y., May 14, 2003 /PRNewswire-FirstCall via COMTEX/ -- The Hain Celestial Group, Inc. (HAIN) is proud to announce that it has partnered with McDonald's to create a soy-based patty for the McVeggie Burger launched Monday in 600 McDonald's restaurants in Southern California. The McVeggie Burger is being manufactured exclusively for McDonald's by Yves Veggie Cuisine, a brand wholly owned by The Hain Celestial Group, and North America's leading maker of fresh meat alternatives. The McVeggie Burger is part of the new " Salads & More " menu at McDonald's. Irwin D. Simon, Chairman, President and Chief Executive Officer of the Hain Celestial Group said, " We are delighted to be partnering with McDonald's to make the new McVeggie Burger, following the success of our McVeggie Burger in Canada. Foodservice is a distribution channel in which we see great potential, and we believe our partnership with McDonald's is an important part of our strategy to expand our presence in this channel. " One of our Company goals is the creation of appealing new products that meet the needs of today's consumers who are increasingly interested in balancing health, taste and convenience. The burger we have created with McDonald's is a realization of that goal. " The new McVeggie Burger is a meatless Yves Veggie Cuisine soy-based patty with tangy barbeque sauce, fresh lettuce, tomato, slivered onions and pickles served on a toasted whole-wheat bun. At 8 grams of fat and 350 calories, the sandwich is cholesterol free, low in saturated fat and a good source of protein, vitamins and minerals. The McVeggie Burgers are manufactured in the Yves Veggie Cuisine plant in Vancouver where the Company's line of over 30 meat and dairy alternatives are made. The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings ® teas, Hain Pure Foods®, Westbrae®, Westsoy®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog ®, The Good Slice®, DeBoles®, Earth's Best®, Nile Spice, Rice Dream®, Soy Dream®, Imagine Natural Organic Soups and Broths®, and Lima ® and Biomarche® in Europe. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 6, 2003 Report Share Posted June 6, 2003 part of McDonald's > ongoing commitment to providing customers with a variety of food > options, Southern California McDonald's restaurants will > introduce a new " Salads & More " menu on May 12, featuring eight > items that offer customers more choices to meet their nutritional goals. > > The menu includes an all-new McVeggie Burger(1), I'm wondering if they plan to fry it on the grill right next to the meat????? I'm also wondering if they started this in response to the McVegetarian/McHindu lawsuit( http://www.hbharti.com/ ) about the beef flavoring in their fries? They are going to have to do a lot of sucking up to get my business back! Besides, it sure would be nice to have a McVeggie burger AND some beef-less fries........ Quote Link to comment Share on other sites More sharing options...
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