Named & Shamed: The Movies Falsely Claiming ‘No Animals Were Harmed’

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Named & Shamed: The Movies Falsely Claiming ‘No Animals Were Harmed’

Submitted by K9 Magazine News Editor on September 1, 2009 – 12:32 pmNo Comment

 

 

 

The American public and much of the international community look for the “No Animals Were Harmed”® end-credit disclaimer at the end of theatrical films. It is their assurance that the animal actors used in those productions were not killed or injured in any way, and that their well-being and safety were assured by the trusted, credible and historic American Humane Association. However, some recent movies are misleading the public.

The movies falsely using the AHA are creating a significant breach of trust with audiences by inserting unauthorized “No Animals Were Harmed” end credits that have not been granted by American Humane, and whose productions were not monitored on-set by American Humane and its international cadre of highly trained Certified Animal Safety Representatives.

“American Humane sets standards of care for animals in entertainment, upholds our Guidelines for the Safe Use of Animals in Filmed Media, and records objective reports from the set attesting to the treatment of the animals,” said Karen Rosa, American Humane’s vice president in charge of its Film & TV Unit. “Films that meet these standards are eligible to carry the end credit, and this misuse of American Humane’s registered trademark is an affront to those producers who legitimately and conscientiously meet those standards.”

American Humane’s Film & TV Unit, based in the Los Angeles area, exposed these recent films as using deceptive and unauthorized end credits:

– Adam by Olympus Pictures, Deer Path Productions, Serenade Films, Vox3Films.– District 9 by WingNut Films Limited, Key Creatives and LLC/QED Intl.– Easy Virtue by Ealing Studios, Fragile Films, Endgame Ent., OdysseyEnt.– How to Lose Friends and Alienate People by Number 9 Films.

– Shrink by Ignite Entertainment, Ignite Productions, IthakaEntertainment and Trigger Street Productions.

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