Guest guest Posted May 18, 2008 Report Share Posted May 18, 2008 Hiya! Karin and the VeggieVision.com team have put together this easy to read report that aims to help you get started with ways of promoting vegetarianism and veganism in a fun and professional way. We hope that you enjoy and with National Veggie Week fast approaching take action too! Media! How to reach 1000's of people! Starting off Create your own local media contact list – full journalists & newspapers names, addresses, phone no's, fax no's , if poss e mail. – This can be made from buying local papers, looking in Yellow Pages, ask family & friends – they may know about a newsletter – ect that you don't. Check out www.mediauk.com Journalists want an interesting story –something great for their readers. Don't think that they are against you. It's not a them & us. Local media are less likely to be aggressive/ controversial than national media – however be aware of over friendly journalists – always know that they are a journalist – not a friend who wants to sit and chat! The interview isn't over until the phone is put down or you have left the building!! Remember you are helping them by providing an interesting story or idea. Be polite, friendly, happy, confident – SMILE! Even when on the phone!) You are all vegans to them – maybe the first or only vegan they have met – BE A GREAT ADVERT FOR VEGANISM – Go against the stereo typical image of a vegan. Aim that they remember you – for good reasons! They will come back to you when they need a quote or information. Get to know the journalists, find out if any are veggie or `sympathetic' – they will usually tell you. Part 2 coming soon - and more too! Veggie wishes Karin x VeggieVision.com Quote Link to comment Share on other sites More sharing options...
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