Guest guest Posted October 6, 2008 Report Share Posted October 6, 2008 There was an interesting article in the NY Times on this subject. http://www.nytimes.com/2007/07/25/dining/25sanc.html?fta=y " ... a 2006 survey of 5,000 people ages 13 to 24 showed that PETA was the nonprofit organization most would like to volunteer for, according to the market research firm Label Networks. The American Red Cross was second. " I think that the primary target demographic for PETA is young people, whom I believe PETA believes will have the greatest impact and are most receptive to lifestyle change, as they emerge from their upbringing and make decisions on their own. It would appear from the 2006 survey that PETA's campaigns resonate well with their target audience. - Alan , " Jacqueline Bodnar " <jb wrote: > > It's things like this stunt that make PETA look so ridiculous and makes > vegetarians look bad. When they behave like this it makes everyone > assume you are whacko when you say you are a vegetarian. I wish PETA > would stop doing such things to get media attention. It's not positive > attention, it's negative and harms the cause. > > Jacqueline > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 6, 2008 Report Share Posted October 6, 2008 I think having a shapely young woman in a just a g-string and pasties outside Chicago's city hall is misogynistic (and yes, PETA has done this). --- On Mon, 10/6/08, Alan <soy_decaf_latte wrote: Alan <soy_decaf_latte PETA's marketing Monday, October 6, 2008, 7:02 AM There was an interesting article in the NY Times on this subject. http://www.nytimes. com/2007/ 07/25/dining/ 25sanc.html? fta=y " ... a 2006 survey of 5,000 people ages 13 to 24 showed that PETA was the nonprofit organization most would like to volunteer for, according to the market research firm Label Networks. The American Red Cross was second. " I think that the primary target demographic for PETA is young people, whom I believe PETA believes will have the greatest impact and are most receptive to lifestyle change, as they emerge from their upbringing and make decisions on their own. It would appear from the 2006 survey that PETA's campaigns resonate well with their target audience. - Alan @gro ups.com, " Jacqueline Bodnar " <jb wrote: > > It's things like this stunt that make PETA look so ridiculous and makes > vegetarians look bad. When they behave like this it makes everyone > assume you are whacko when you say you are a vegetarian. I wish PETA > would stop doing such things to get media attention. It's not positive > attention, it's negative and harms the cause. > > Jacqueline > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 7, 2008 Report Share Posted October 7, 2008 This study was across many different types of non-profits. I got the info below from a website that commented on the study. According to the study, " PETA is the #1 overall non-profit organization that 13-24-year-olds in North America would volunteer for " by a nearly two-to-one margin over the second-highest vote- getter (the Red Cross). They go on to say " The younger the demographic, the higher the percentages who would volunteer for PETA, peaking among 13-14-year-olds at 29.1% of this age group. " The other groups, ranked in order of highest to lowest votes, were: Red Cross Habitat for Humanity Big Brothers Big Sisters of America Humane Society Local Animal Shelter Peace Corps American Cancer Society Amnesty International AIDS Foundation Salvation Army Boys and Girls Club Local Homeless Shelter The Truth One Campaign SPCA Make a Wish Foundation Invisible Children ASPCA Green Peace , " Jacqueline Bodnar " <jb wrote: > > I think this could be mostly because they don't recognize the names of > the other groups that were presented to them. A good majority of people > know who PETA is, but probably don't know Farm Sanctuary, PCRM, etc. > PETA spends way more money in advertising/marketing in order to have > name brand familiarity. So I would say they are probably choosing off of > name recognition. Advertisers know that name recognition works... > > Jacqueline Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 7, 2008 Report Share Posted October 7, 2008 Alan, I think that information is wonderful. However, I still don't think that it translates to those kids finding Peta interesting because of the campaigns that degrade women. I'm sure those children find the guy in the chicken suit to be a real hoot. And, I absolutely don't believe that it justifies the way Peta has been constantly using women in it's campaigns. Alan <soy_decaf_latte Monday, October 6, 2008 9:41:02 PM Re: PETA's marketing This study was across many different types of non-profits. I got the info below from a website that commented on the study. According to the study, " PETA is the #1 overall non-profit organization that 13-24-year-olds in North America would volunteer for " by a nearly two-to-one margin over the second-highest vote- getter (the Red Cross). They go on to say " The younger the demographic, the higher the percentages who would volunteer for PETA, peaking among 13-14-year-olds at 29.1% of this age group. " The other groups, ranked in order of highest to lowest votes, were: Red Cross Habitat for Humanity Big Brothers Big Sisters of America Humane Society Local Animal Shelter Peace Corps American Cancer Society Amnesty International AIDS Foundation Salvation Army Boys and Girls Club Local Homeless Shelter The Truth One Campaign SPCA Make a Wish Foundation Invisible Children ASPCA Green Peace @gro ups.com, " Jacqueline Bodnar " <jb wrote: > > I think this could be mostly because they don't recognize the names of > the other groups that were presented to them. A good majority of people > know who PETA is, but probably don't know Farm Sanctuary, PCRM, etc. > PETA spends way more money in advertising/ marketing in order to have > name brand familiarity. So I would say they are probably choosing off of > name recognition. Advertisers know that name recognition works... > > Jacqueline Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.