Fwd: Digest Number 2596

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Be it an ab-vibrator which claims to reduce your waist line by over an inch

in an hour or driving down a cliff after consuming a carbonated drink, the

very concept of advertisement apart from publicizing a product, targets

gullible consumers who many a times blindly believe what is aired. 70% of

these advertisements (be it products/ programmes) target the younger

audience 5-15years who many times leap out of the building believing a

'Shaktiman' or 'Spiderman' would save them or bring down the roof in a

shopping mall to get a packet of chocolate drink which has a 'superfast' car

as a freebee.

 

And just a couple of weeks ago did I circulate snapshots and videos of

children feeding choclates and potato wafers to the deer and bear (as I had

seen) at the Bannergatta National Park in Bangalore (issue already escalated

to the Director of the park).

 

So its not just about being tacky and stupid; I personally feel ad makers

need to be more responsible in their creations. Not just that; since our

area of focus is predominently animals and wildlife, and one visit to a zoo/

national park will convince anyone that not only such ads need to be

recalled IMMEDIATELY, ad-makers need to understand the consequences of their

ads.

 

Thanks, Pablo.

 

 

 

On 8/20/07, devika khazvini <copycatt wrote:

>

> Asian Animal Protection NetworkSorry to say this, but really not a

> single toffee/chocolate/mint ad is supposed to remotely be taken seriously;

> they are figurative and very spoofy and I honestly do not think this will

> lead to anyone feeding toffees to crocs in the zoo. I do respect your

> concern but the new advertising idiom for such products in India is extreme

> exaggeration, so I wouldn't worry, however tacky and stupid the creative

> platform. In fact (I have been in advertising for 25 years) I am quite

> certain that these ads perform no more than a recall-purpose, and have

> little to do with how the product is used. Many youth products are presented

> in absolutely wild and unreal scenarios in tv commercials.

>

> Devika

> The Cattitude Trust

> -

> aapn <aapn%40>

> aapn <aapn%40>

> Monday, August 20, 2007 7:12 PM

> Digest Number 2596

>

> Asian Animal Protection Network

> Messages In This Digest (1 Message)

> 1. (IN): The new Alpenliebe ad with Kajol - animal rights anyone?

> AZAM SIDDIQUI

> View All Topics | Create New Topic Message

> 1. (IN): The new Alpenliebe ad with Kajol - animal rights anyone?

> Posted by: " AZAM SIDDIQUI " azam24x7 <azam24x7%40gmail.com>azam24x7

> Sun Aug 19, 2007 5:33 am (PST)

> Link:

>

http://infovista-beta.blogspot.com/2007/07/alpenliebe-toffee-for-man-poison-for.\

html

>

> The new Alpenliebe ad with Kajol - animal rights

>

anyone?<http://infovista-beta.blogspot.com/2007/07/alpenliebe-toffee-for-man-poi\

son-for.html

> >

>

> --

> Fight captive Jumbo abuse, end Elephant Polo

> http://www.stopelephantpolo.com

>

>