Fwd: Human Compassion Limited, Study Finds: as numbers

[Guest guest]

As an advertising professional with over 20 years in the business, I would tend

to agree that it is more a matter of effective communication than a failure to

respond to suffering when large numbers are involved. I found years ago that an

adoption poster of one kitten, with a name and a story worked far better than a

poster that appealed on behalf of many cats in, say, a shelter. It is really a

question of people being able to relate more emotionally to individual cases,

since larger numbers also make the story and the telling of it, far less

personal.

Just an opinion, but we, in animal welfare, can learn a little from it.

Devika Khazvini

The Cattitude Trust

 

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Version: 7.1.412 / Virus Database: 268.18.1/691 - Release 2/17/07