Guest guest Posted February 18, 2007 Report Share Posted February 18, 2007 As an advertising professional with over 20 years in the business, I would tend to agree that it is more a matter of effective communication than a failure to respond to suffering when large numbers are involved. I found years ago that an adoption poster of one kitten, with a name and a story worked far better than a poster that appealed on behalf of many cats in, say, a shelter. It is really a question of people being able to relate more emotionally to individual cases, since larger numbers also make the story and the telling of it, far less personal. Just an opinion, but we, in animal welfare, can learn a little from it. Devika Khazvini The Cattitude Trust ---------- Version: 7.1.412 / Virus Database: 268.18.1/691 - Release 2/17/07 Quote Link to comment Share on other sites More sharing options...
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