Corporate sponsorship and elephant polo

[Guest guest]

*Press Release* Source: Pernod Ricard USA

 

 

 

 

 

Monday October 23, 5:16 pm ET

Thanks to Edward for bringing this to our notice.

 

http://biz./prnews/061023/nym255.html?.v=2

 

The Search for the Chivas Life: Year 3 Launches Bigger and Better

 

PURCHASE, N.Y., Oct. 23 /PRNewswire/ -- Throughout its rich history, Chivas

Regal Scotch Whisky has become synonymous with sharing memorable moments and

the best that life has to offer. Now the makers of the world's first luxury

Scotch Whisky are launching Year Three of the Search for The Chivas Life,

seeking two people to become Chivas Life Ambassadors for an entire year,

traveling the globe together in search of extraordinary experiences.

 

" We were inspired by our last pair of Chivas Life Ambassadors, Bill and

Dana, " says Craig Johnson, Brand Director of Chivas Regal. " Their Search for

the Chivas Life was a great combination of adventure, luxury, passion and

relaxation. They displayed a lot of energy and imagination, fielding

interviews with the press and documenting experiences such as a Burns Night

celebration in Scotland, a safari in Africa, a Thai cooking class, a glacier

walk in New Zealand -- all the way to an incredible bungalow in Bora Bora.

After five months, they said that they didn't want it to end, so we thought:

let's make Year Three of the Search for The Chivas Life last for a full

year. "

 

Now encompassing twelve months, this latest Search will appoint two Chivas

Life Ambassadors to serve as international representatives of the world's

smoothest Scotch Whisky, whose compensation, including travel stipend, will

be $200,000. *Their duties will include interacting with international and

domestic media, recording their adventures online, hosting mentoring events

and attending exclusive Chivas Life events such as Elephant Polo and Snow

Golf.*

 

" The hiring of the ambassadors is quite challenging, as applicants have been

incredibly enthusiastic and creative in applying for the job, " explains

Chris Willis, Vice President of Chivas Regal. " The prospect of showcasing

their videos has generated a lot of interest. " To that end, selected

application videos from around the nation will be posted online for viewing.

" The applications themselves are a real testament to people embracing the

possibilities of The Chivas Life, " adds Willis.

 

Another new component of the Search is The Chivas Studio, open for several

weeks in six major markets -- New York, Dallas, Miami, Chicago, Los Angeles

and Las Vegas. In a custom-designed space in each city, the Chivas Studio

will be open to film Chivas Life Ambassador applicants on-site, while at

night, the Studio will offer various facets of The Chivas Life, whether it's

an intimate Chivas Musica event, a Chivas Life party, or various exhibits.

 

Applications for the two positions will be accepted through March 30, 2007,

and will be reviewed by a panel of travel and lifestyle experts. For more

information, or to download an application, visit

http://www.chivaslifeambassador.com. Chivas Regal is imported by Pernod

Ricard USA.

 

About Pernod Ricard USA

 

Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer

and marketer of prized spirits and wine brands in the United States and is

one of the fastest growing subsidiaries of the world's #2 spirits company

and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion

of Pernod Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod

Ricard USA to the forefront of the U.S. spirits market, doubling the

company's sales value and market share. The company is now the third largest

in the U.S. spirits industry by sales value and the fifth largest by sales

volume in the U.S.

 

Pernod Ricard USA's leading brands include Kahlua® Liqueur, Chivas Regal®

Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum,

Stolichnaya®

Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky,

Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker Liqueurs and

Martell Cognac, as well as Jacob's Creek® and Brancott Estate® wines,

Perrier Jouet®Champagne, Mumm® Champagne and Mumm Napa wines, and

Pernod® and Ricard® Liquors. Enjoy Pernod Ricard's brands

responsibly and in

moderation.

 

 

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Source: Pernod Ricard USA