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CANADIAN BEEF INDUSTRY ENTERS ASIAN MARKET

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http://lfpress.ca/newsstand/News/National/2005/12/28/1370451-sun.html

Canadian beef industry starts comeback in Japan

 

Wed, December 28, 2005

 

By FREE PRESS NEWS SERVICES

 

Canadian beef is back on supermarket shelves in Tokyo after a two-year

ban, but rebuilding Japanese consumer confidence in North American

beef may take even longer.

 

Canadian beef began moving into Japan late last week, more than 30

months after international borders slammed shut. That ban was

partially lifted Dec. 12, when Japan-ese officials agreed to allow

beef from North America back into the marketplace -- provided the beef

came from animals under 21 months.

 

Canada was a small player in the Asian market before bovine spongiform

encephalo-pathy was discovered in an Alberta cow in May 2003.

 

Entry into Japan is considered key to the long-term recovery plan of

Canada's battered beef industry, which has suffered $7 billion in lost

exports since 2003.

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