(IN)Shah Rukh Khan to promote wildlife conservation

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http://www.businessofcinema.com/?file=story & id=4383

SRK in wildlife conservation ad campaign

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By Businessofcinema.com Team

16 July 2007, 10:39 AM

 

MUMBAI: Shah Rukh Khan will soon be seen in Sanskara's wildlife conservation

awareness campaign in collaboration with Asian Conservation Awareness

Programme (ACAP).

 

With the support of the Indian Broadcasting Foundation (IBF), the campaign

will run on television networks like Doordarshan, National Geographic,

Discovery/Animal Planet, CNN IBN, NDTV, India TV, among others. The Airports

Authority of India (AAI), Ministry of Civil Aviation, and Parliamentarians

in India have also supported the campaign that will start with the broadcast

of Shah Rukh Khan's message across all international and domestic airports.

 

Sanskara Development Trust, along with ACAP / WildAid, will launch a

national educational awareness campaign on wildlife conservation. The

campaign is a multi–media education and awareness campaign that aims to

protect the future of the world's endangered wildlife by drastically

reducing consumer demand for endangered species parts and products.

 

Khan highlights the challenges faced by forest guards in protecting India's

wildlife in his message, " He is our nation's unsung hero - the Indian Forest

Guard. He is a real life hero because he does this to save the jungle, and

the animals that live there. Day in and day out, he is matching wits and

battling powerful enemies - wildlife poachers and timber smugglers, and he

is willing to lay down his life for this. "

 

" We hope that the momentum of this powerful and unique campaign will help

compliment India's ongoing efforts to save its remaining wildlife and its

threatened habitats, " added ACAP / WildAid senior consultant and Sanskara

Development Trust managing trustee Aneetaa Malhotra.

 

" With continuous and sustained support from Indian celebrities and by

working in collaboration with the Indian Government, associations such as

the AAI, media, businesses, conservationists and the public, ACAP in

collaboration with Sanskara is building long term support for India's as

well as the world's wildlife and natural heritage, " said WildAid founding

director and ACAP director Steve Trent.

 

Sanskara Development Trust is a non profit organization, which aims to build

support for the preservation of wildlife and its natural habitat through

innovative programs and projects, working collectively with Governments,

NGO's, Corporates and local communities.