Silk(R) Soymilk launches The Daily Silk

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Silk® Soymilk launches The Daily Silk

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Jan 20,2006-An online resource with daily e-advice, research and recipes.

 

 

20/01/06 In today's fast-paced world, consumers are often bombarded

with conflicting information about health and diet from both

traditional media and the growing Internet universe. A new survey

commissioned by Silk Soymilk found that while doctors and other

healthcare providers are consumers' primary source of health, diet and

food advice, less than one-in-four Americans actually seek their

counsel. As well, a recent American Dietetic Association survey found

that more than 100 million consumers seek health counsel online each

year, and 85 percent of them are frustrated by inconsistent news and

data about health and diet.

 

To help ease the frustration and better educate consumers about the

health benefits of soy, Silk® Soymilk, the industry leader in

refrigerated soymilk, has launched The Daily Silk, designed to arm

consumers with smart and simple ways to live well every day. The Daily

Silk, which can be found at www.silkissoy.com, is customized with

today's tech savvy consumer in mind. It will provide daily updates

that include the latest lifestyle, health and nutrition news, ways to

incorporate soy into one's diet, and information on new soy research.

 

The Daily Silk debuts as statistics from a recent survey of more than

2,000 adults underscore consumer confusion about soy and soymilk. The

survey reveals that nearly one third of respondents believe that soy

milk is just for people allergic to milk. Other key findings from the

survey include:

 

- Less than half recognize that soy may help lower blood pressure and

promote the health of arteries

 

- Three-of-four respondents don't know that many studies have shown

that soy may help reduce cancer risk, and manage some menopausal

symptoms, such as hot flashes

 

- Fewer than fifty percent of all respondents were aware that soymilk

contains nearly all of the vitamins and minerals found in dairy milk;

and, that soymilk, unlike dairy, has no cholesterol

 

(The rest of the article is at the link below)

 

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