(IN): AWBI voices for Performing Animals, pulls up advertising agency

[Guest guest]

Dear all,

 

The Animal Welfare Board of India (AWBI) on a complaint from PETA- India

written a strong letter to the advertising agency which developed the

commercial advertisement (TVC) for State Bank of India (SBI) credit cards

for violating the rules under Performing Animals (Registration) Rules, 2001

asking them for an immediate halt on the telecast of a TVC.

 

I am posting a set of letters obtained from PETA- India in this regard which

are self explanatory.

 

There has been a substantial rise of Indian TV Commercials of late which

have been sending across wrong and misleading messages in the society either

by using animals or graphics (not real animals) to sell concepts and

products.

 

It is not that these agencies are not aware of the law and the rules, it is

because most of such agencies after committing an offense get away easily

with either a minimum penalty or scrapping of the advertisement or some

minor changes such as a scroll with a statutory warning that is flashed for

a second or two. Most of such scrolls can only be read by using a magnifier.

 

Like every offender the TV Commercial agency is one step ahead of the

enforcement agencies. Television commercials being a creative medium

involving top notch professionals working day and night to develop something

catchy, something unusual, we the animal people are definitely going to be

left far far behind when it comes to keeping pace with the creative geniuses

of the advertising world.

 

Therefore whenever you come across any advertisement or TVC (India specific)

that you feel could perhaps be sending out a negative signal to animal

welfare/ rights then please contact the AWBI or PETA- India at the following

address and register your complaint so that action is taken:

 

Contact for more Details:-

 

ANIMAL WELFARE BOARD OF INDIA,

13/1, Third Seaward Road,

Valmiki Nagar, Thiruvanmiyur,

CHENNAI-600 041.

Phone : 044-24454935, 24454958

Fax : 044-24454330 E-mail : awbi

 

Contact PETA- India :-

 

Ms. Anuradha Sawhney

Chief Functionary,

PETA- India

email: anuradhas

 

*or*

 

PETA India

P.O. Box 28260

Juhu, Mumbai 400 049

India

Tel.: [+91] 22-2628-1880

Fax: [+91] 22-2628-1883

E-Mail PETA India at info

PETA India Web Site: www.petaindia.com

 

 

Regards,

 

 

Azam Siddiqui

 

--\

-------

 

*Letter from AWBI to Doctor Films:*

 

 

 

 

No: 8-2-207/HE

 

30-10-2007

 

M/s. Doctor Films,

 

C/o. Jeaqulin Kennel, Selvis Rebello,

 

550/13, Sector-5, Bhagyalaxmi Society,

 

Charkop, Kandivali (W), Mumbai-67.

 

 

 

Sir,

 

Sub: Telecast of Hindi –Ad Film- " Golden Eggs " without obtaining

No

Objection Certificate from AWBI under Performing Animals

(Registration) Rules 2001. Reg.

 

We draw your attention to our letter no: 8-2/402/P-2007-HE dated 8/10/2007

conveying the Boards permission under the Performing Animals (Registration)

Rules 2001.M/s Doctor Films, Mumbai for using one Broiler Hen-1 in Hindi –Ad

Film ? " Golden Eggs " for SBI Credit Cards.

 

You have not submitted the CD after post shoot of the Ad. for obtaining the

" No Objection Certificate " before telecasting the Ad in all T.V. channels

violating the rules under Performing Animals (Registration) Rules, 2001.

 

On viewing the Ad on TV Channels it is saw that a chicken is being made to

go up an escalator railing, travel on a motorcycle, stuffed inside a letter

box, being thrown on a poolside table appears as if the chicken flew on to

the table and is also made to perch on high and look down on the model. The

depiction and the usage of the chicken in this Ad. is very cruel.

 

It is obvious, that the chicken would never have done any of these stunts

willingly. It may be noted that the feet of the chicken were glued on the

escalator railing so the chicken would not jump off the moving railing, and

it is also observed that the wings may have been clipped together so the

chicken would not flap them in panic whilst the film was being shot.

 

?.2

 

-2-

 

Hence you are requested to immediately stop the telecast failing which the

Board will be constrained to take immediate legal action against you.

 

Action taken in this regard may be intimated immediately.

 

Please treat this matter as most urgent.

 

Yours faithfully,

 

 

(R.B.CHAUDHARY)

 

Asst. Secretary (Offg.)

 

CC to:

 

1) Shri Sudhir Makhija, Doctor Films, Bangalore ?560042

 

2) Shri J. Walter Thomson, Gurgaon

 

3) The Chief Functionary, PeTA India, Mumbai

 

4) Advertising Standards Council of India, Mumbai, with a request to

kindly take necessary action to stop the telecast with immediate effect.

 

 

 

--\

---------------------

 

*Letter to SBI from PETA-India:*

 

November 2, 2007

 

Mr. Roopam Mastana,

 

CEO,

 

SBI Credit Cards & Payment Services Pvt. Ltd.,

 

DLF Infinity Tower C,

 

12th floor, DLF Cyber city,

 

Block No. 2, Building No. 3,

 

Gurgaon 122 002

 

 

Dear Sir,

 

We are writing to you on behalf of People for the Ethical Treatment of

Animals (PETA) India to draw your attention to letter No 8-2-207/HE written

by the Animal Welfare Board of India, Ministry of Environment and Forests,

Government of India regarding the " golden eggs " television commercial which

is self explanatory. (A copy of the letter is enclosed for your quick

reference).

 

You are kindly requested to urgently initiate appropriate steps to stop

telecast of the above referred television commercial and inform us of the

action taken.

 

Sincerely,

 

Anuradha Sawhney

 

Chief Functionary

 

Encl. As above

 

CC Secretary, AWBI, Chennai

 

Secretary, AWBI, Chennai

 

Mr. Sudhir Makhija, Doctor Films

 

MD. J. Walter Thomson, Gurgaon

 

All TV channels in India

-

 

*Letter from PETA-India to AWBI:

 

*

26 October 2007

 

Secretary,

AWBI,

Chennai

 

Dear Sir,

 

There is a new ad being shown on all TV channels for SBI credit cards. The

ad features a chicken being made to go up an escalator railing, travel on a

motorcycle, stuffed inside a letter box, being thrown on a poolside table so

it appears as if the chicken flew on to the table and is also made to perch

on high and look down on the model.

 

The ad is made by Doctor Films. Their contact details for Bangalore office

are:

 

Mr. Sudhir Makhija

 

Doctor Films

 

A-3, Swapnalok Apts.,

 

28/10, Aga Abbas Ali Road,

 

Bangalore 560042

 

Tel- 080-41133810

 

M- 09845174003

 

It seems that Doctor Films claim they have permission to use the chicken

from the AWBI.

 

The ad agency for this ad is J Walter Thomson. Their contact details are:

 

J Walter Thomson

 

Enkay Centre, Block A, Commercial Complex,

 

Udyog Vihar, Phase V,

 

Gurgaon 122 016

 

Tel- 0124 419 8202

 

You are requested to look into the matter urgently. The depiction and the

usage of the chicken in this ad is very cruel. It is obvious that the

chicken would never have done any of these stunts willingly. It may be that

the feet of the chicken were glued on the escalator railing so the chicken

would not jump off the moving railing, and it is also quite probable that

the wings may have been clipped together so the chicken would not flap them

in panic whilst the film was being shot.

 

Please issue us a letter immediately incase you have not granted them with a

NOC so we can take the matter up with the Advertising Standards Council of

India and have the ad taken off air.

 

Sincerely,

 

Anuradha Sawhney

 

Chief Functionary

 

PETA- India

 

--

Fight captive Jumbo abuse, end Elephant Polo

http://www.stopelephantpolo.com

 

 

 

[Guest guest]

Respected Commissioner of Police/ Deputy Commissioner, Gurgaon,

Please go through the contents of the letter of PETA along with other

relevant information read with the Prevention of Cruelty to Animals Act,

1960, section 3, 11 & notification issued under section 38, this is the

clear cut violation of these above said sections, hence you are requested to

direct the concerned SHO to lodge an FIR against the CEO, SBI Credit Cards &

Payment Services Pvt. Ltd., DLF Infinity Tower C, 12th floor, DLF Cyber

City, Block No. 2, Building No. 3, GURGAON - 122002 under intimation to

undersigned.

regards,

Naresh Kadyan, Chairman-PFA HARYANA <www.pfaharyana.in>

 

On 11/3/07, AZAM SIDDIQUI <azam24x7 wrote:

>

> Dear all,

>

> The Animal Welfare Board of India (AWBI) on a complaint from PETA- India

> written a strong letter to the advertising agency which developed the

> commercial advertisement (TVC) for State Bank of India (SBI) credit cards

> for violating the rules under Performing Animals (Registration) Rules,

> 2001

> asking them for an immediate halt on the telecast of a TVC.

>

> I am posting a set of letters obtained from PETA- India in this regard

> which

> are self explanatory.

>

> There has been a substantial rise of Indian TV Commercials of late which

> have been sending across wrong and misleading messages in the society

> either

> by using animals or graphics (not real animals) to sell concepts and

> products.

>

> It is not that these agencies are not aware of the law and the rules, it

> is

> because most of such agencies after committing an offense get away easily

> with either a minimum penalty or scrapping of the advertisement or some

> minor changes such as a scroll with a statutory warning that is flashed

> for

> a second or two. Most of such scrolls can only be read by using a

> magnifier.

>

> Like every offender the TV Commercial agency is one step ahead of the

> enforcement agencies. Television commercials being a creative medium

> involving top notch professionals working day and night to develop

> something

> catchy, something unusual, we the animal people are definitely going to be

> left far far behind when it comes to keeping pace with the creative

> geniuses

> of the advertising world.

>

> Therefore whenever you come across any advertisement or TVC (India

> specific)

> that you feel could perhaps be sending out a negative signal to animal

> welfare/ rights then please contact the AWBI or PETA- India at the

> following

> address and register your complaint so that action is taken:

>

> Contact for more Details:-

>

> ANIMAL WELFARE BOARD OF INDIA,

> 13/1, Third Seaward Road,

> Valmiki Nagar, Thiruvanmiyur,

> CHENNAI-600 041.

> Phone : 044-24454935, 24454958

> Fax : 044-24454330 E-mail : awbi

>

> Contact PETA- India :-

>

> Ms. Anuradha Sawhney

> Chief Functionary,

> PETA- India

> email: anuradhas

>

> *or*

>

> PETA India

> P.O. Box 28260

> Juhu, Mumbai 400 049

> India

> Tel.: [+91] 22-2628-1880

> Fax: [+91] 22-2628-1883

> E-Mail PETA India at info

> PETA India Web Site: www.petaindia.com

>

>

> Regards,

>

>

> Azam Siddiqui

>

>

>

--\

-------

>

> *Letter from AWBI to Doctor Films:*

>

>

>

>

> No: 8-2-207/HE

>

> 30-10-2007

>

> M/s. Doctor Films,

>

> C/o. Jeaqulin Kennel, Selvis Rebello,

>

> 550/13, Sector-5, Bhagyalaxmi Society,

>

> Charkop, Kandivali (W), Mumbai-67.

>

>

>

> Sir,

>

> Sub: Telecast of Hindi –Ad Film- " Golden Eggs " without obtaining

> No

> Objection Certificate from AWBI under Performing Animals

> (Registration) Rules 2001. Reg.

>

> We draw your attention to our letter no: 8-2/402/P-2007-HE dated 8/10/2007

> conveying the Boards permission under the Performing Animals

> (Registration)

> Rules 2001.M/s Doctor Films, Mumbai for using one Broiler Hen-1 in Hindi

> –Ad

> Film ? " Golden Eggs " for SBI Credit Cards.

>

> You have not submitted the CD after post shoot of the Ad. for obtaining

> the

> " No Objection Certificate " before telecasting the Ad in all T.V. channels

> violating the rules under Performing Animals (Registration) Rules, 2001.

>

> On viewing the Ad on TV Channels it is saw that a chicken is being made to

> go up an escalator railing, travel on a motorcycle, stuffed inside a

> letter

> box, being thrown on a poolside table appears as if the chicken flew on to

> the table and is also made to perch on high and look down on the

> model. The

> depiction and the usage of the chicken in this Ad. is very cruel.

>

> It is obvious, that the chicken would never have done any of these stunts

> willingly. It may be noted that the feet of the chicken were glued on the

> escalator railing so the chicken would not jump off the moving railing,

> and

> it is also observed that the wings may have been clipped together so the

> chicken would not flap them in panic whilst the film was being shot.

>

> ?.2

>

> -2-

>

> Hence you are requested to immediately stop the telecast failing which the

> Board will be constrained to take immediate legal action against you.

>

> Action taken in this regard may be intimated immediately.

>

> Please treat this matter as most urgent.

>

> Yours faithfully,

>

>

> (R.B.CHAUDHARY)

>

> Asst. Secretary (Offg.)

>

> CC to:

>

> 1) Shri Sudhir Makhija, Doctor Films, Bangalore ?560042

>

> 2) Shri J. Walter Thomson, Gurgaon

>

> 3) The Chief Functionary, PeTA India, Mumbai

>

> 4) Advertising Standards Council of India, Mumbai, with a request to

> kindly take necessary action to stop the telecast with immediate effect.

>

>

>

>

>

--\

---------------------

>

> *Letter to SBI from PETA-India:*

>

> November 2, 2007

>

> Mr. Roopam Mastana,

>

> CEO,

>

> SBI Credit Cards & Payment Services Pvt. Ltd.,

>

> DLF Infinity Tower C,

>

> 12th floor, DLF Cyber city,

>

> Block No. 2, Building No. 3,

>

> Gurgaon 122 002

>

>

> Dear Sir,

>

> We are writing to you on behalf of People for the Ethical Treatment of

> Animals (PETA) India to draw your attention to letter No 8-2-207/HE

> written

> by the Animal Welfare Board of India, Ministry of Environment and Forests,

> Government of India regarding the " golden eggs " television commercial

> which

> is self explanatory. (A copy of the letter is enclosed for your quick

> reference).

>

> You are kindly requested to urgently initiate appropriate steps to stop

> telecast of the above referred television commercial and inform us of the

> action taken.

>

> Sincerely,

>

> Anuradha Sawhney

>

> Chief Functionary

>

> Encl. As above

>

> CC Secretary, AWBI, Chennai

>

> Secretary, AWBI, Chennai

>

> Mr. Sudhir Makhija, Doctor Films

>

> MD. J. Walter Thomson, Gurgaon

>

> All TV channels in India

> -

>

> *Letter from PETA-India to AWBI:

>

> *

> 26 October 2007

>

> Secretary,

> AWBI,

> Chennai

>

> Dear Sir,

>

> There is a new ad being shown on all TV channels for SBI credit cards. The

> ad features a chicken being made to go up an escalator railing, travel on

> a

> motorcycle, stuffed inside a letter box, being thrown on a poolside table

> so

> it appears as if the chicken flew on to the table and is also made to

> perch

> on high and look down on the model.

>

> The ad is made by Doctor Films. Their contact details for Bangalore office

> are:

>

> Mr. Sudhir Makhija

>

> Doctor Films

>

> A-3, Swapnalok Apts.,

>

> 28/10, Aga Abbas Ali Road,

>

> Bangalore 560042

>

> Tel- 080-41133810

>

> M- 09845174003

>

> It seems that Doctor Films claim they have permission to use the chicken

> from the AWBI.

>

> The ad agency for this ad is J Walter Thomson. Their contact details are:

>

> J Walter Thomson

>

> Enkay Centre, Block A, Commercial Complex,

>

> Udyog Vihar, Phase V,

>

> Gurgaon 122 016

>

> Tel- 0124 419 8202

>

> You are requested to look into the matter urgently. The depiction and the

> usage of the chicken in this ad is very cruel. It is obvious that the

> chicken would never have done any of these stunts willingly. It may be

> that

> the feet of the chicken were glued on the escalator railing so the chicken

> would not jump off the moving railing, and it is also quite probable that

> the wings may have been clipped together so the chicken would not flap

> them

> in panic whilst the film was being shot.

>

> Please issue us a letter immediately incase you have not granted them with

> a

> NOC so we can take the matter up with the Advertising Standards Council of

> India and have the ad taken off air.

>

> Sincerely,

>

> Anuradha Sawhney

>

> Chief Functionary

>

> PETA- India

>

> --

> Fight captive Jumbo abuse, end Elephant Polo

> http://www.stopelephantpolo.com

>

>

>

[Guest guest]

Please expedite the matter,

regards,

Naresh Kadyan

 

On 11/4/07, NARESH KADYAN <chairmanpfaharyana wrote:

>

> Respected Commissioner of Police/ Deputy Commissioner, Gurgaon,

> Please go through the contents of the letter of PETA along with other

> relevant information read with the Prevention of Cruelty to Animals Act,

> 1960, section 3, 11 & notification issued under section 38, this is the

> clear cut violation of these above said sections, hence you are requested to

> direct the concerned SHO to lodge an FIR against the CEO, SBI Credit Cards &

> Payment Services Pvt. Ltd., DLF Infinity Tower C, 12th floor, DLF Cyber

> City, Block No. 2, Building No. 3, GURGAON - 122002 under intimation to

> undersigned.

> regards,

> Naresh Kadyan, Chairman-PFA HARYANA <www.pfaharyana.in>

>

> On 11/3/07, AZAM SIDDIQUI < azam24x7 wrote:

> >

> > Dear all,

> >

> > The Animal Welfare Board of India (AWBI) on a complaint from PETA- India

> >

> > written a strong letter to the advertising agency which developed the

> > commercial advertisement (TVC) for State Bank of India (SBI) credit

> > cards

> > for violating the rules under Performing Animals (Registration) Rules,

> > 2001

> > asking them for an immediate halt on the telecast of a TVC.

> >

> > I am posting a set of letters obtained from PETA- India in this regard

> > which

> > are self explanatory.

> >

> > There has been a substantial rise of Indian TV Commercials of late which

> >

> > have been sending across wrong and misleading messages in the society

> > either

> > by using animals or graphics (not real animals) to sell concepts and

> > products.

> >

> > It is not that these agencies are not aware of the law and the rules, it

> > is

> > because most of such agencies after committing an offense get away

> > easily

> > with either a minimum penalty or scrapping of the advertisement or some

> > minor changes such as a scroll with a statutory warning that is flashed

> > for

> > a second or two. Most of such scrolls can only be read by using a

> > magnifier.

> >

> > Like every offender the TV Commercial agency is one step ahead of the

> > enforcement agencies. Television commercials being a creative medium

> > involving top notch professionals working day and night to develop

> > something

> > catchy, something unusual, we the animal people are definitely going to

> > be

> > left far far behind when it comes to keeping pace with the creative

> > geniuses

> > of the advertising world.

> >

> > Therefore whenever you come across any advertisement or TVC (India

> > specific)

> > that you feel could perhaps be sending out a negative signal to animal

> > welfare/ rights then please contact the AWBI or PETA- India at the

> > following

> > address and register your complaint so that action is taken:

> >

> > Contact for more Details:-

> >

> > ANIMAL WELFARE BOARD OF INDIA,

> > 13/1, Third Seaward Road,

> > Valmiki Nagar, Thiruvanmiyur,

> > CHENNAI-600 041.

> > Phone : 044-24454935, 24454958

> > Fax : 044-24454330 E-mail : awbi

> >

> > Contact PETA- India :-

> >

> > Ms. Anuradha Sawhney

> > Chief Functionary,

> > PETA- India

> > email: anuradhas

> >

> > *or*

> >

> > PETA India

> > P.O. Box 28260

> > Juhu, Mumbai 400 049

> > India

> > Tel.: [+91] 22-2628-1880

> > Fax: [+91] 22-2628-1883

> > E-Mail PETA India at info

> > PETA India Web Site: www.petaindia.com

> >

> >

> > Regards,

> >

> >

> > Azam Siddiqui

> >

> >

--\

-------

> >

> >

> > *Letter from AWBI to Doctor Films:*

> >

> >

> >

> >

> > No: 8-2-207/HE

> >

> > 30-10-2007

> >

> > M/s. Doctor Films,

> >

> > C/o. Jeaqulin Kennel, Selvis Rebello,

> >

> > 550/13, Sector-5, Bhagyalaxmi Society,

> >

> > Charkop, Kandivali (W), Mumbai-67.

> >

> >

> >

> > Sir,

> >

> > Sub: Telecast of Hindi –Ad Film- " Golden Eggs " without obtaining

> > No

> > Objection Certificate from AWBI under Performing Animals

> > (Registration) Rules 2001. Reg.

> >

> > We draw your attention to our letter no: 8-2/402/P-2007-HE dated

> > 8/10/2007

> > conveying the Boards permission under the Performing Animals

> > (Registration)

> > Rules 2001.M/s Doctor Films, Mumbai for using one Broiler Hen-1 in Hindi

> > –Ad

> > Film ? " Golden Eggs " for SBI Credit Cards.

> >

> > You have not submitted the CD after post shoot of the Ad. for obtaining

> > the

> > " No Objection Certificate " before telecasting the Ad in all T.V.

> > channels

> > violating the rules under Performing Animals (Registration) Rules, 2001.

> >

> >

> > On viewing the Ad on TV Channels it is saw that a chicken is being made

> > to

> > go up an escalator railing, travel on a motorcycle, stuffed inside a

> > letter

> > box, being thrown on a poolside table appears as if the chicken flew on

> > to

> > the table and is also made to perch on high and look down on the

> > model. The

> > depiction and the usage of the chicken in this Ad. is very cruel.

> >

> > It is obvious, that the chicken would never have done any of these

> > stunts

> > willingly. It may be noted that the feet of the chicken were glued on

> > the

> > escalator railing so the chicken would not jump off the moving railing,

> > and

> > it is also observed that the wings may have been clipped together so the

> >

> > chicken would not flap them in panic whilst the film was being shot.

> >

> > ?.2

> >

> > -2-

> >

> > Hence you are requested to immediately stop the telecast failing which

> > the

> > Board will be constrained to take immediate legal action against you.

> >

> > Action taken in this regard may be intimated immediately.

> >

> > Please treat this matter as most urgent.

> >

> > Yours faithfully,

> >

> >

> > (R.B.CHAUDHARY)

> >

> > Asst. Secretary (Offg.)

> >

> > CC to:

> >

> > 1) Shri Sudhir Makhija, Doctor Films, Bangalore ?560042

> >

> > 2) Shri J. Walter Thomson, Gurgaon

> >

> > 3) The Chief Functionary, PeTA India, Mumbai

> >

> > 4) Advertising Standards Council of India, Mumbai, with a request to

> > kindly take necessary action to stop the telecast with immediate effect.

> >

> >

> >

> >

> >

> >

--\

---------------------

> >

> > *Letter to SBI from PETA-India:*

> >

> > November 2, 2007

> >

> > Mr. Roopam Mastana,

> >

> > CEO,

> >

> > SBI Credit Cards & Payment Services Pvt. Ltd.,

> >

> > DLF Infinity Tower C,

> >

> > 12th floor, DLF Cyber city,

> >

> > Block No. 2, Building No. 3,

> >

> > Gurgaon 122 002

> >

> >

> > Dear Sir,

> >

> > We are writing to you on behalf of People for the Ethical Treatment of

> > Animals (PETA) India to draw your attention to letter No 8-2-207/HE

> > written

> > by the Animal Welfare Board of India, Ministry of Environment and

> > Forests,

> > Government of India regarding the " golden eggs " television commercial

> > which

> > is self explanatory. (A copy of the letter is enclosed for your quick

> > reference).

> >

> > You are kindly requested to urgently initiate appropriate steps to stop

> > telecast of the above referred television commercial and inform us of

> > the

> > action taken.

> >

> > Sincerely,

> >

> > Anuradha Sawhney

> >

> > Chief Functionary

> >

> > Encl. As above

> >

> > CC Secretary, AWBI, Chennai

> >

> > Secretary, AWBI, Chennai

> >

> > Mr. Sudhir Makhija, Doctor Films

> >

> > MD. J. Walter Thomson, Gurgaon

> >

> > All TV channels in India

> > -

> >

> > *Letter from PETA-India to AWBI:

> >

> > *

> > 26 October 2007

> >

> > Secretary,

> > AWBI,

> > Chennai

> >

> > Dear Sir,

> >

> > There is a new ad being shown on all TV channels for SBI credit cards.

> > The

> > ad features a chicken being made to go up an escalator railing, travel

> > on a

> > motorcycle, stuffed inside a letter box, being thrown on a poolside

> > table so

> > it appears as if the chicken flew on to the table and is also made to

> > perch

> > on high and look down on the model.

> >

> > The ad is made by Doctor Films. Their contact details for Bangalore

> > office

> > are:

> >

> > Mr. Sudhir Makhija

> >

> > Doctor Films

> >

> > A-3, Swapnalok Apts.,

> >

> > 28/10, Aga Abbas Ali Road,

> >

> > Bangalore 560042

> >

> > Tel- 080-41133810

> >

> > M- 09845174003

> >

> > It seems that Doctor Films claim they have permission to use the chicken

> >

> > from the AWBI.

> >

> > The ad agency for this ad is J Walter Thomson. Their contact details

> > are:

> >

> > J Walter Thomson

> >

> > Enkay Centre, Block A, Commercial Complex,

> >

> > Udyog Vihar, Phase V,

> >

> > Gurgaon 122 016

> >

> > Tel- 0124 419 8202

> >

> > You are requested to look into the matter urgently. The depiction and

> > the

> > usage of the chicken in this ad is very cruel. It is obvious that the

> > chicken would never have done any of these stunts willingly. It may be

> > that

> > the feet of the chicken were glued on the escalator railing so the

> > chicken

> > would not jump off the moving railing, and it is also quite probable

> > that

> > the wings may have been clipped together so the chicken would not flap

> > them

> > in panic whilst the film was being shot.

> >

> > Please issue us a letter immediately incase you have not granted them

> > with a

> > NOC so we can take the matter up with the Advertising Standards Council

> > of

> > India and have the ad taken off air.

> >

> > Sincerely,

> >

> > Anuradha Sawhney

> >

> > Chief Functionary

> >

> > PETA- India

> >

> > --

> > Fight captive Jumbo abuse, end Elephant Polo

> > http://www.stopelephantpolo.com

> >

> >

> >