(IN): Batting for the Tiger

[Guest guest]

*Message source: WPSI*

 

PRESS RELEASE

*Chandigarh, 10 December 2007

 

*The Indian Cricket League is creating history at the Tau Devi Lal Sports

Complex in Chandigarh, and not only for its cricket matches. For the first

time ZeeSports and ICL have included social messaging and donated

advertising space to their chosen cause – the protection of wild tigers.

 

ZeeSports approached the Wildlife Protection Society of India (WPSI) and

offered banner space, sight screens and passes for 15 " tigers " to attend the

matches and use the venue to reach the large audience of cricket-viewing

fans. Messages in English and Hindi capture the seriousness of the issue

using a cricket theme: " Make a loud appeal: don't let this be our last

innings " , " You don't need tiger bone wine to bowl a straight line " , and

CRICKET – " *C*alling *R*esponsible *I*ndividuals to *C*onserve *NOT* *K*ill

our *E*ndangered *T*iger " .

 

Belinda Wright, Executive Director of WPSI said, " this was a fantastic

opportunity to highlight the plight of the tiger. Our national animal is

fast disappearing and too little is being done to stop it slipping into

extinction. The tiger has no votes but if we all join together and appeal

for its protection, the government will have to take notice. The world is

watching us. It would be a national shame to let this magnificent animal,

the soul of wild India, disappear through indifference and inaction. "

 

With the support of the International Tiger Coalition, several

conservationists in India worked together to get the message out. The

organisers of the Indian Cricket League and tiger activists could see the

appropriateness of linking tigers and cricket: both are symbols of India.

There is little chance that we will see an India without cricket, but an

India without tigers is an awful possibility. Fewer than 1,500 tigers are

now left in the wild in India, and the species can only be saved if we stem

the trade in tiger parts, stop the killing, and leave the tiger forests to

the tigers. We appeal to all the cricket fans in India to help make this a

reality.

P Save a tree - please do not print this email unless you really need to.

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WILDLIFE PROTECTION SOCIETY OF INDIA (WPSI)

S-25 Panchsheel Park, New Delhi 110017, India

Tel: (Int+ 91.11) 4163.5920 & 4163.5921

Fax: (Int+ 91.11) 4163.5924

E-mail: wpsi

Website: www.wpsi-india.org

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