Singapore Airlines criticised by animal righst group

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Singapore Airlines slammed by animal rights group

Friday, January 25, 2008

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An animal rights group in the US has slammed Singapore Airlines for a print

advertisement which shows a man sitting on top of an elephant, holding a rod

and forcing it to bow to tourists, early this week.

 

People for the Ethical Treatment of Animals (PETA) claimed that the poster

advert calling on travellers to " visit colourful India " was offensive as it

depicted a man holding a bullhook (ankus).

 

" There's nothing 'colorful about tearing elephants away from their families

and habitats and forcing them to perform for tourists under the threat of

beatings, " said Ingrid E. Newkirk, PETA President, who grew up in India.

 

" Singapore Airlines is glorifying it with its thoughtless ad. "

 

PETA said that for glorifying the practice, it had awarded Singapore

Airlines with its annual 'Litterbox Award', saying the awards are given to

" companies that have attempted to boost revenues by using ads that stink for

animals. "

 

In response to these recent accusations, Singapore Airlines has replied

saying that the advertisement was an old one that hasn't been used for some

time.

 

The airline also pointed out that the advertisement was a drawing.

 

" That this group chooses to pick on a drawing – not a photo or real

depiction – in an old ad that has not been used for some time shows they

clearly aren't aware of the work that our airline is supporting to

facilitate well-managed conservation projects involving endangered species, "

said a spokesperson for Singapore Airlines.