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(IN): PUG TVC: A meow after the growl

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It was a humble meow and not a growl from this time as our animal

people panelists sat to argue the wrongs on National television, TIMES

NOW on a debate over the recent 'Vodaphone pug TVC'.

It is sad that a fantastic opportunity was ruined.

 

The end result a confused viewer, a confused ME.

 

If any of you were lucky to have watched the show, please help me

understand what prevented our brethrens from spitting venom at the

offenders?

 

Azam

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Link: http://timesnow.tv/Newsdtls.aspx?NewsID=7908

 

Row over India's most famous dog

 

The famous pug mascot for Vodafone might seem quite lovable to you - but his

latest onscreen appearance chasing a bus has sparked off a controversy of

sorts. The Animal Welfare Board in India says the admakers didn't treat the

dog well. The admakers naturally beg to differ and deny any wrongdoing. The

debate just keeps getting bigger!

 

Rocky was supposed to follow you everywhere and anywhere, whether you are in

a bus or on a fishing trip, but the AWB, India, is not amused. They say they

have not given the permission for this advertisement to be aired. But the

admakers, in a televised debate on TIMES NOW had some ready answers too.

 

The Board has slapped a notice on Vodafone, asking it to withdraw the ad

threatening to initiate legal proceedings under the Prevention of Cruelty to

Animals Act, 1960. For now, Vodafone hasn't withdrawn the ad but deleted the

portion which shows the dog running behind the bus - after all, having a pug

huff and puff might just bring Vodafone's house down.

 

But somewhere down the line the track for the government has now changed to

now being about, believe it or not, some bureaucratic formalities.

 

The PETA says no animal is a natural performer, but the Welfare Board is

more concerned about a signature on the paper while the ad-makers might just

be happy with all the publicity.

 

TIMES NOW gave all the parties involved the chance to slug it out in a

debate - now you decide who is right. Meanwhile amidst all this, the pug is

still following us while you and I are trying to make sense of this

beautiful world.

 

*Debate excerpts*

 

Piyush Pandey: The dog is extremely important to us and we love the dog.

 

Gen R M Kharb (Chairman, Animal Welfare Board): They (film producers) have

bypassed the normal system of getting the NOC clearance from the Animal

Welfare Board of India.

 

Pandey: There is a rule that says that if I am not shooting in this country

I do not need their permission because it is not their dog. The dog is from

South Africa, and I need to go by the process of South Africa - it's not

your dog, what's you problem?

 

Kharb: Would you allow your pet dog to follow a public bus on a public road?

 

Prahlad Kakkar: You would have to use a very fat leash on your dog to

prevent it from chasing cars. It is his natural inclination to chase cycles

and motorcycles and cars.

 

Kharb: If you show to the people they would like to copy which is a very

wrong thing you are showing.

 

Kakkar: I think you are taking this to a giddy limit.

 

Kharb: You must also realise that the pug is a bronchocephalic dog who is

very much prone to repsiratory stress. And you are making him gallop behind

a bus.

 

Kakkar: Are you trying to tell me that the dog is a lap dog and must be

carried wherever he goes.

 

Kharb: But he is not supposed to chase public buses.

 

Kakkar: It just happens to be a public bus.

 

Kharb: So you encourage a pet to chase a bus on a public road? And it's is a

tutored dog, it is not a natural instinct. It hjas bee trained to do so.

 

Pandey: There was a veterinary doctor who approved the shoot. Are we trying

to say he was stupid or we bribed him?

 

Khar: We had given you pre-shoot permission, asking you the date and time

when you were going to shoot saying if we want we can send our person to

oversee the shoot. You never did so.

You have grossly flouted the rules, you did not get the post-shoot

permission - you think you are a law unto yourselves - and then you aired

the film.

 

The film producers have not taken the NOC after shooting the film which they

are required to do from the prescribed authority which in this case is the

animal welfare board.

 

Pandey: I am going to take on this arguement and I am going to win this

argument.

 

 

 

On 5/2/08, AZAM SIDDIQUI <azam24x7 wrote:

>

> It was a humble meow and not a growl from this time as our animal

> people panelists sat to argue the wrongs on National television, TIMES

> NOW on a debate over the recent 'Vodaphone pug TVC'.

> It is sad that a fantastic opportunity was ruined.

>

> The end result a confused viewer, a confused ME.

>

> If any of you were lucky to have watched the show, please help me

> understand what prevented our brethrens from spitting venom at the

> offenders?

>

> Azam

>

 

 

 

--

United against elephant polo

http://www.stopelephantpolo.com

 

 

 

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An update:

 

The controversial Pug- Vodaphone TVC that has been said to have taken

of air was seen tonite (7th May'08) at 9.45pm (IST) on SET MAX (Sony

Entertainment TV) during the IPL league cricket match commercial

break.

 

Azam

 

On 5/2/08, AZAM SIDDIQUI <azam24x7 wrote:

> It was a humble meow and not a growl from this time as our animal

> people panelists sat to argue the wrongs on National television, TIMES

> NOW on a debate over the recent 'Vodaphone pug TVC'.

> It is sad that a fantastic opportunity was ruined.

>

> The end result a confused viewer, a confused ME.

>

> If any of you were lucky to have watched the show, please help me

> understand what prevented our brethrens from spitting venom at the

> offenders?

>

> Azam

>

 

 

--

United against elephant polo

http://www.stopelephantpolo.com

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