(IN): Pedigree relaunches vegetarian dog food

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Link:

http://www.thehindubusinessline.com/2008/12/20/stories/2008122051961700.htm

 

Pedigree relaunches vegetarian dog food

 

*Our Bureau*

 

Ahmedabad, Dec. 19 Whoever had been scoffing at the idea of vegetarian dogs

will now have to eat their words. Pet food brand Pedigree has relaunched its

vegetarian brand of dog food, sensing a neglect of the category.

 

The share of branded vegetarian food for dogs is potentially 15 per cent of

the entire dog food market in India. Though there are only around 35 to 40

lakh pet dogs in Indian households, making the market small and niche, there

are many owners who prefer putting their dogs on the same vegetarian diet as

them.

 

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