(IN): JOIN THE GREENATHON, INDIA’s FIRST EVER 24-HOUR LIVE PROGRAMMING

[Guest guest]

http://green.ndtv.com/

 

 

JOIN *THE GREENATHON*, INDIA's FIRST EVER 24-HOUR LIVE PROGRAMMING

 

*24 hours of non-stop television, dedicated to improving the environment*

 

*commences on February 7 at 7pm *

 

**

 

Specifically dedicated to raising funds for solar power to light up India's

villages

 

 

 

Leading the movement are Dr. R. K Pachauri,India's Nobel Prize winner for

Panel on Climate Change, and Brand Ambassodor, Preity Zinta

 

 

 

Also Lending Support are Bollywood actors and singers - Bipasha Basu,

Govinda, Madhuri Dixit, Dia Mirza, Sunidhi Chauhan, Shaan, Kailash Kher,

Sukhwinder Singh and Palash Sen

 

 

 

New Delhi, February 03, 2009: Taking forward its *'Open Up Tomorrow,

Today'* campaign

to save our planet, NDTV supported by Toyota, will be telecasting a first

of its kind 24-hour nonstop programming THE GREENATHON urging Indian

citizens to take a pledge towards a greener tomorrow. The Greenathon will

commence across NDTV network on the 7th of February 2009 at 7 pm. The

programming will showcase a series of on-the-ground activities such as

round-the-clock clean up drives in Mumbai city and Yamuna Ghats in Delhi; a

24-hour marathon run by Milind Soman; a musical extravaganza by renowned

Bollywood stars and simultaneous green activities taking place across the

country.

 

 

 

The Greenathon will be inaugurated by Dr. R.K. Pachauri, Nobel-prize winner,

Chairman of the Intergovernmental Panel on Climate Change and-General of TERI (The Energy and Resources Institute), and Dr.

Prannoy Roy, Chairman, NDTV, while the 24-hour programming will be hosted by

NDTV's Vikram Chandra, VJ Cyrus Broacha and Preity Zinta, also the campaign

ambassador.

 

 

 

The campaign aims to raise funds for TERI's 'Lighting a Billion Lives'

project and will provide light through solar power to villages across India,

that would otherwise have been without electricity for a decade or more. The

funds raised during The Greenathon will go directly to TERI.

 

 

 

Speaking on the occasion, Dr. Prannoy Roy, Chairman, NDTV Ltd, said, " Our

environment is in grave danger because of the indiscriminate pollution and

depletion of natural resources. A collective action is the need of the hour.

NDTV has always been forthright in supporting causes and through our 24-hour

programming dedicated to environment awareness, we want to offer a platform

to our citizens and encourage them to adapt eco-friendly methods in their

daily lives for a greener tomorrow. "

 

 

 

A host of events have been organized throughout the country as a part of The

Greenathon:

 

· Cleaning up the Yamuna – The NDTV-Toyota Environment Campaign in

partnership with an NGO Swechha will hold the first ever 24-hour Yamuna

Clean-Up Drive on the 7th and 8th Feb '09. In a simple and effective way to

bring cause of the Yamuna to the minds of citizens and the government,

people from all walks of life including Delhi's Chief Minister Sheila Dixit,

Activist Nafisa Ali, Designer Rina Dhaka, etc. will join hands to leave a

visibly cleaner Yamuna. The campaign will conclude with a monument of waste

being constructed by the volunteers. This clean up drive will start at

7:00pm at Qudsia Ghat, Delhi.

 

· Rock Concert– Performances by some of the well known Indian rock bands

like Parikrama, Men Who Pause, Advaita, Solar Punch amongst others, at the

venue of the Yamuna drive to offer support to the cause.

 

· Mumbai City clean up Drive - Our campaign's brand ambassador Preity

Zinta will sweep the Mumbai city clean and leave it free from plastics. Join

Preity Zinta in this clean up drive from 7:00am onwards on 8th Feb 09 at

Girgaum Chowpatty, Dadar Beach and Juhu Beach.

 

· Marathon Man– Model, actor and our Marathon Man Milind Soman will run

for 24 hours supporting our cause of saving the environment. Milind will

start his run at 8:15pm from Yashraj Studios, Mumbai on 7th Feb '09.

 

*Special programmes on environment will also be showcased:*

 

· A musical extravaganza where some of India's most popular film stars –

Bipasha Basu, Govinda, Madhuri Dixit, Dia Mirza, will perform with Shiamak

Davar's troupe. Some of the country's talented singers- Sunidhi Chauhan,

Shaan, Kailash Kher, Sukhwinder Singh and Palash Sen will also perform at

this event. These celebrities take the green pledge on this at 8:00pm on

7th Feb '09.

 

· In Your House – VJ Cyrus Sahukar will visit people's home in Delhi to

conduct carbon audits and keep a check on how environmentally conscious they

are.

 

· Children of the Environment Films – Short documentary films on children

affected by climate changes and environmental degradation will be telecast

throughout the 7th and 8th of Feb '09.

 

· Spoofs – NDTV's puppet team will show a series of spoofs on

environmental issues and current affairs.

 

· Green Gadget Hour – Rajeev Makhni along with Aamir Khan and Priyanka

Chopra will take his viewers through some of the trendy new gadgets which

are environmentally friendly at 12pm on 8th Feb 09.

 

· Organic Food – NDTV's food connoisseur Seema Chandra along with Ritu

Dalmia will share tips on organic and healthy food that leaves the least

carbon footprint. Watch this show 1:00pm on 8th Feb '09.

 

· Morning Raga Session – A one-hour session of classical morning ragas

will take viewers closer to the nature, on 8th Feb '09 at 8:00am.

 

--

http://www.stopelephantpolo.com

http://www.freewebs.com/azamsiddiqui