75000 supporters and counting : WWF/Aircel partnership largest ever campaign to save Tigers in India

[Guest guest]

*Partnership with Aircel draws unprecedented support for the tigers

 

*WWF-India has partnered with Aircel, one of India's leading

telecommunications companies in the launch of 'Save our tigers' media

campaign. The campaign was launched on Saturday, 30 Jan 2010, across the

nation simultaneously on TV, on-line, in print as well as on radio featuring

India's cricket captain MS Dhoni, ace footballer Bhaichung Bhutia, Tamil

movie star *Suriya* and ‘*Stripey’* a tiger cub. It is turning out to be the

largest ever campaign, in measurable terms, in support of India's wild

tigers.

 

*Unprecedented support*

Overnight, the campaign has brought to the fore the conservation zeal of

thousands of ordinary Indians. There has been a wave of volunteers coming

forward to save the tiger. While some have turned cyber warriors many others

have gone beyond meetings and blogs, offering Aircel and WWF-India to work

for tigers. From celebrities and movie stars wanting to contribute their

time to students wanting to rough it out in the field, the campaign has

drawn in people from all walks of life.

 

In a little over a week since its launch, it has drawn over 75,000 people,

who have signed up on the campaign website www.saveourtigers.com

<http://%20www.saveourtigers.com/>

 

*Volunteer engagement*

WWF-India has planned various exciting activities in which volunteers can be

involved. Volunteers will be engaged based on their geographical areas, area

of interest and skills they possess. Accordingly, we are finalising an

action plan to involve individuals in groups for WWF-India’s work in Tiger

landscapes across India. The plan will have specific areas of engagement.

All volunteers who have reached out to us with specific requests are being

contacted shortly with more details.

 

2010 is also the *Year of the Tiger.* WWF-India will build on the campaign

momentum to create awareness amongst various sections of Indian society

towards the threats faced by wild tigers and WWF’s efforts to conserve them

as well as involve the masses in doing so.

 

Please write to saveourtigers to know how you can help.

Aircel, a global pioneer in mobile technology and services, has joined hands

with WWF-India in a three-year commitment to promote conservation.

 

Aircel is supporting WWF-India’s Tiger Conservation work in Assam in the

North East of India. In keeping with their mandate to support

underprivileged communities, Aircel is behind WWF-India’s programmes to

improve the social and environmental conditions for communities inhabiting

landscapes, bordering the protected areas across the tiger’s range in

India.

 

Aircel is also contributing towards the WWF India Support Initiative Fund. A

first of its kind, this fund is a trust that provides funding to the

programmes running the Protected Areas on a need-basis, at the discretion of

WWF-India. It is reserved for emergency programmatic requirements, and other

areas such as capacity-building, forest guards welfare funds, infrastructure

and anti-poaching activities.

 

Aircel’s latest collaboration with WWF-India is an extensive

awareness-building initiative to support tiger conservation in India. Please

visit this website to learn more about the programme: www.saveourtigers.com