Chopard to partner WWF for tiger conservation

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Chopard To Assist WWF In Saving Wild Tigers

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May 6, 2010

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As part of its 150th anniversary proceedings, the jewelry and watchmaking

house of Chopard

<http://www.vialuxe.com/Chopard-Watches/Watch-Brand/2663>introduced a

series of 150 gem-set timepieces dedicated to various aspects

of the animal kingdom. This theme underscores another project of the Swiss

house--to protect the magnificent tiger, whose population in the wild is

estimated by some researchers at well under 4,000 individuals. To help

ensure the survival of this regal predator in its native habitat, Chopard

has announced a new partnership with the World Wildlife Fund.

 

Chopard chiefly supports the WWF's Tiger Initiative program, which has

established as its ultimate goal the doubling of the wild tiger population

by 2022, the next " Year of the Tiger " (according to the Chinese lunar

calendar) after 2010. The World Wildlife Federation will conduct its work

across the entire range in which these big cats are found--some 13 countries

in all--and focus on such pressing threats as poaching, habitat

encroachment, and the illicit trade in exotic animals. The organization will

also work to open up communication avenues with those most directly involved

in activities negatively affecting tiger populations, and forge alliances

with governments to improve the situation.

 

Chopard will also join the Responsible Jewellery Council, an organization

dedicated to creating best-practice business solutions within the industry,

from the effects of raw material collection on the environment, to ethical

and humanitarian concerns. These efforts are well in line with family-owned

Chopard's focus on philanthropy. Under the guidance of the Scheufele family,

Chopard has consistently demonstrated a strong commitment to worthwhile

causes, including the battles against devastating diseases such as leukemia

and HIV/AIDS.

 

Louis-Ulysse Chopard started his timepiece business in Sonvillier,

Switzerland in 1860, specializing in manufacturing chronometers and fine

pocket watches. A hundred years later, Karl Scheufele took the helm of the

Chopard family legacy. Over the years since, Scheufele and his equally

committed wife and children have continued the distinguished brand’s

development of luxury timepieces. Amongst its most iconic models are the

Chopard Mille Miglia timepieces, with their racing-inspired sporty designs,

and the ever popular ladies’ Happy series watches which glisten and sparkle

from every angle with a dazzling play of diamonds and other precious

gemstones. It is no mistake that the Chopard L.U.C watch collection has

ascended to a truly coveted status for collectors of haute horlogerie, with

their technically impeccable and finely crafted manufacture movements. The

Chopard dynasty of superlative luxury lives on through every exquisitely

made Chopard timepiece.