Guest guest Posted April 4, 2008 Report Share Posted April 4, 2008 http://www.nytimes.com/2008/03/26/business/businessspecial2/26cleanser.html?_r=1\ & ref=businessspecial2 & oref=slogin Clorox Courts Sierra Club, and a Product Is Endorsed By FELICITY BARRINGER Published: March 26, 2008 MOUNTAIN VIEW, Calif. Skip to next paragraph Peter DaSilva for The New York Times NEW GOODS Laura Shimmin, left, and Valentina Bowen, Clorox scientists testing a Green Works cleaning solution in a company lab in Pleasanton, Calif. SHOPPERS in the household cleansers aisle of a Wal-Mart here one recent morning glanced at Clorox’s new Green Works products with disinterest, enthusiasm and skepticism. Their comments neatly summarized the pros and cons of Clorox’s bid to appeal to customers who buy with the environment in mind. For Clorox, a company that built its name on chlorine bleach, the products are another foray into green marketing, after its purchases of Burt’s Bees, the cosmetics company, and Brita water filters. More important, the Green Works products are about to be paired with a name — the Sierra Club — normally associated with fighting toxic waste. What gets us into trouble is not what we don't know, it's what we know for sure that just ain't so. - Mark Twain Quote Link to comment Share on other sites More sharing options...
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