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Alcohol Situation in India among youth

Today in India, the tendency to alcohol consumption has percolated down to the

youth. The media has played a leading role in encouraging the use of alcohol

among young people by such means as the portrayal of drinking in congenial

social settings, by associating the habit with glamour and celebrity status, and by

direct and indirect advertising.

 

Over the years, the age at which youngsters begin to consume liquor has come

down in Kerala. In 1986 the age was 19, by 1990 it had dropped to 17, and by

1994 the age was 14.

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Between 15 and 20 per cent of Indian people consume alcohol and, over the past

twenty years, the number of drinkers has increased from one in 300 to one in 20.

According to The Hindustan Times, it is estimated that of these 5 per cent can

be classed as alcoholics or alcohol dependent. This translates into about five

million people addicted to alcohol.

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Indian liquor brands

The varieties of alcohol manufactured for consumption in India are:

 

Beer

Country Liquor

Indian Made Foreign Liquor (IMFL)

Wines

 

Indian liquor brands have registered significant growth in recent years - some of

the top Indian alcohol brands showing an increase of as much as 50 per cent in

sales (1993-97). United Breweries registered an increase of nearly 20 per cent in

sale in the year 1998-99.

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I read In Times of India that there is an attempt to try and open up neighborhood shops to sell beer in India.

 

I'm not sure how it is sold now there but this is a disasterous idea.Picture all those men who just hang around on the streets.Now picture a large percentage of them drunk.Drunk riksaw drivers etc. What a mess.

 

In America alcohol is a horrendous problem.It is a major contributing factor in violence and assorted others crimes.

 

I hope India doesn't fall for the seduction of this evil, which is being promoted,I'm sure,by those that stand to profit.

 

Laern from the mistakes you see in other countries as well as the positive you may see there.

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