US National Cattlemen's Association Website Discourages Teenage Girls From Going Veg

[Guest guest]

US National Cattlemen's Association Website Discourages Teenage

Girls From Going Vegetarian

http://www.business2.com/articles/mag/0,1640,47750,00.html

 

USA, November 14, 2003: The article at "source" above is called "The

101 Dumbest Moments in Business." The ninth "dumbest moment" caught

HPI's attention. It reads: "Because nobody understands 12-year-old

girls quite like a cattle rancher. The National Cattlemen's Beef Assn.

launches www.cool-2b-real.com, a site designed to 'steer' young girls

away from vegetarianism. Featuring enlightening articles and insightful

quizzes ('What type of beef do you most like to eat with your

friends?'), the tweener-empowerment site also has recipes for snacks

like Easy Beef Chili, Nacho Beef Dip, and Beef on Bamboo."

 

Finding this hard to believe, our researcher click on the site

http://www.cool-2b-real.com/, which is still up, and found such tidbits

as, "Variety Always Wins: Girls need about 40 nutrients every day -- to

grow, move and have fun. No food contains all 40 of these. So, you need

to get a balance of these nutrients from many different foods. For

instance, citrus fruits have a lot of Vitamin C but they don't have any

Vitamin B12. On the other hand, foods from the meat group, like beef,

fish, pork and poultry, have a lot of Vitamin B12 but they don't have

any Vitamin C. This is why you need to eat a wide variety of foods

every day. One food or type of food can't do the job all by itself.

That's why we need to balance the foods we eat."

 

Then there is the list of recipes, which begins with a very veggie one

and quickly changes tune: Avocado Garden Salad, Beef on Bamboo, Beef

Taco and Cheese Pockets, Cheeseburger Mac, Easy Beef Chili, etc."

 

In the section called "Hey, Mom and Dad," they finally cut to the meat

of the matter: "Statement of Principles Regarding Nutrition and Health.

As producers, processors and marketers of the nation's beef supply, we

are committed to providing a wholesome, nutritious food and to

communicating accurate information about beef's nutritional qualities

and the role of beef in a healthful diet. Adopted by Board of s, National Cattlemen's Beef Association, August 1997." Most of

the other items on the list of 101 Dumbest Moments appear to have been

corrected, retracted or died a natural death. The ranchers' problem, of

course, is that some 11% of teenage girls are already vegetarian, and

one out of four teens believe vegetarianism is "cool," a trend

hazardous to their business.

[theist]

Pure evil. Like the tobacco industries campaign to hook them when their young and you'll have a customer for life.

 

Don't get too comfortable folks this is a war.